Founding Director of Demand Generation
Pivotal Partners is exclusively partnered to scale a Series B ($90mil) DevOps startup. We are looking to build out our founding Marketing Team and hiring our Founding Director of Demand Generation to support further GTM growth and work alongside Executive & Leadership Team.Job Title: Director of Demand Generation Location: New York Metro, Austin, Greater Boston (Hybrid)Reports To: CEOSalary: $200K-240K OTEAs the Director of Demand Generation, you will be responsible for developing and executing multi-channel demand generation strategies to generate high-quality leads, build brand awareness, and support the sales pipeline. In this high-impact role, you’ll collaborate closely with marketing, sales, product, and customer success teams to build a demand generation engine that delivers measurable results aligned with the company’s revenue and growth targets.Key Responsibilities:Lead the development and execution of integrated demand generation strategies and campaigns across various channels (email, digital, SEO/SEM, content, webinars, paid media, social, etc.).Own lead generation targets and work with sales teams to convert leads into qualified opportunities and customers.Work with sales to optimize handoffs and conversion rates, ensuring marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) are aligned and optimized for conversion.Partner closely with the sales, product, and customer success teams to understand customer needs, pain points, and buying behavior, and translate those into high-impact campaigns.Manage the demand generation budget, allocating resources to the most effective channels and campaigns based on performance analysis.Utilize analytics to continuously monitor, measure, and report on the performance of all demand generation campaigns, optimizing for ROI.Analyze industry and customer data to stay ahead of market demands and refine segmentation strategies.Requirements:5-10 years of experience in demand generation, B2B marketing, or revenue marketing, with a proven track record in building and scaling demand generation programs for an early stage vendorsPrevious experience working in DevOps, DevSecOps or DevTools space highly desiredProven track record of developing and executing successful demand generation campaigns that drive high-quality leads and revenue growth.Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, BI tools).Experience in digital marketing tactics, including SEO, SEM, social media, email marketing, paid advertising, and retargeting.
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